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Congrats, Facebook, You’ve Hit 1 Billion Users. Now What?
From my Forbes.com blog The New Persuaders: So 1 billion people now visit Facebook at least once a month, according to CEO Mark Zuckerberg, who celebrated with that weird new ad. That’s an amazing...
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3 Reasons Google Missed Q3 Earnings Estimates
From my Forbes.com blog The New Persuaders: Google’s shares plunged this morning by 9% after the search giant’s third-quarter earnings came in considerably lower than expected. The results were...
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Advertising Experts: Ignore Google’s Earnings, It’s Doing Just Fine
From my Forbes.com blog The New Persuaders: After reporting disappointing third-quarter earnings, and giving investors a few extra hours to sell their shares to boot, Google saw its shares hammered...
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Google CEO Larry Page Speaks! Big Reveal: $8 Billion In Mobile Revenues
From my Forbes.com blog The New Persuaders: Investors have had a chance to digest Google’s third-quarter earnings longer than they expected, but they still have indigestion over the disappointing...
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7 Great Places Online To Track Hurricane Sandy
From my Forbes.com blog The New Persuaders: Assuming you’ve got power or even a cell phone signal by now, media and tech companies and tweeters galore are providing instant insight into where Hurricane...
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Can’t Get Enough of Gangnam Style? Check Out AdTech Style
From my Forbes.com blog The New Persuaders: Geeks love to insert themselves into the zeitgeist as much as anyone, and tech-inflected parodies of popular songs have become a staple of Silicon Valley...
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Here Are The Top 20 Ads You Actually Chose To Watch On YouTube This Year
From my Forbes.com blog The New Persuaders: A big reason YouTube has been on a roll lately, due to hit $3.6 billion in gross sales this year, is its TrueView ads that advertisers pay for only if...
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How Did I Do On My 2012 Predictions?
Photo: Mike Licht, NotionsCapital.com From my Forbes.com blog The New Persuaders: It’s that time of year: time to reflect on the past year, time to get wasted and watch a glass ball smash into the...
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13 Questions For 2013 In The World Of Online Advertising
Cross-posted at my Forbes.com blog The New Persuaders: For the past few years, I’ve offered predictions here and on The New Persuaders for what’s likely to come in the next year. I viewed them more as...
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Why Are TV Makers Pushing Cadillacs When We Really Want Ferraris?
Samsung shows off huge new TV (Photo: AFP/Getty Images via @daylife) Are TV makers going the way of Detroit in the 1960s? In what many, including those who didn’t bother to attend, are calling a boring...
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Google Makes Renewed Grab for the Rest of Online Advertising
New DoubleClick ad system heats up battle to create an operating system for digital marketing Cross-posted from my Forbes.com blog The New Persuaders: It wasn’t supposed to be this way. Hundreds of...
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Why Google May Be Secretly Happy That Apple’s Dropping Its YouTube App From...
From my Forbes.com blog The New Persuaders: OK, so Apple will drop its YouTube app from iOS 6, the new version of its iPhone operating system due out this fall. Cue loud and histrionic coverage about...
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How YouTube Turned Into a Real Business By Making Ads Optional
From my story in MIT Technology Review: In 2008, when Shishir Mehrotra joined YouTube to take charge of advertising, the booming video-sharing service was getting hundreds of millions of views a day....
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Google Shuts Off TV Ads Business
From my Forbes.com blog The New Persuaders: After five years of trying to sell ads on television using the automated buying system that works so well for its signature search ads, Google has finally...
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YouTube’s Prankster Engineer Keeps Google’s Video Site Humming
YouTube’s Billy Biggs From Forbes magazine’s annual innovators list: You probably don’t know his name, but Billy Biggs is one of the people who has helped keep Google on Forbes’ list of the world’s...
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Google’s Next Big Battle: A Conversation With Ad Chief Susan Wojcicki
From my Forbes blog: Straightforward and unflashy, Susan Wojcicki doesn’t come off like the most powerful woman in advertising that Forbes and others have labeled her. When we meet outside her office...
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Spelling It Out: The Real Reasons Google Will Become Alphabet
From my Forbes blog: Google CEO Larry Page never fails to surprise. Google just renamed itself Alphabet, creating a holding company that includes the search company (Google) and a bunch of others that...
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‘Unboxing’ Videos A Gift To Marketers
From my New York Times story: One day last year, Jessica Nelson was surprised to find her toddler, Aiden, watching videos online in which people opened box after box of new toys, from Kinder Surprise...
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